What is email marketing?
Email marketing is one of the most powerful and cost-effective digital marketing strategies. It’s not just about sending messages – it’s about creating targeted, automated, and high-converting communication flows that engage customers, and drive sales.
A well-executed email strategy ensures that every message sent is timely, relevant, and action-driven, whether it’s a welcome sequence, promotional campaign, or re-engagement email. With advanced segmentation, AI-powered personalization, and data-driven automation, email marketing remains one of the highest-performing channels in the digital landscape.
The numbers don’t lie: email marketing by the stats
4
.
48
billion
people worldwide use email, with that number projected to grow to 4.8 billion by 2027 (Statista, 2024).
$
42
Email marketing generates an average ROI of $42 for every $1 spent (Litmus, 2024).
81
%
81% of small businesses rely on email as their primary customer acquisition channel (HubSpot, 2024).
50
%
Emails with personalized subject lines increase open rates by 50% (Campaign Monitor, 2024).
